Krempro had an outdated HTML website, outdated visual identity which didn’t reflect their business in the right way. They wanted a whole new visual identity and beautiful photographs of their cakes.

As a first and most important thing at the beginning of the project we transferred their website to the WordPress platform. Without any old usable pictures or visual elements, we tried to understand what is it that Krempro wants to show their future customers and website visitors. Krempro is a family business, with those old school cakes and that became the centre of our attention while making their new visual identity. Introducing vintage patterns and colors on the website gave a nostalgic feeling, and that was what we were aiming for. 

Other than website design, we made a new logo that reflected their new vintage brand identity, as well as business cards, packaging and social media posters. Let’s not forget the beautifully photographed cakes that made all the difference.

Response was not only great from Krempro members but from their customers. They started selling their cakes through their website and both Facebook and Instagram.

Krempro, now a known name in the cake business industry in Belgrade, is doing better than ever, and we are very proud to have been a part of their online journey!